WHO ARE WE AND HOW DO WE OPERATE AT OUR BEST?
THIS IS THE CORE QUESTION BEING EXPLORED IN THIS WORKSHOP.
Every organization knows WHAT they do - the products and services they offer. Most organizations know HOW they do it different or better than their competition.
But, very few organizations can clearly articulate WHY they do what they do.
By WHY we do not mean your sales or PNL - those are results. By WHY, we mean what is your organization’s cause or purpose? If you didn’t exist, what would be missing in the world?
When you are clear on your WHY, you are better able to work together as a unified team making progress toward what is most important for your organization for
years to come. In this workshop, you and your colleagues will be guided through a process to help put your organization’s WHY into words that are easy to understand, actionable and repeatable. When you are clear on your WHY, disciplined with your HOWs and consistent in your WHATs, your organization will become an even more inspiring, successful and fulfilling place to work. All you need to do is show up with an open-mind and an open heart.
WORKSHOP RUNS FOR 3-4 HOURS AND IS BROKEN UP INTO 2 MAIN PARTS
Goal is to share specific stories that reveal both the contribution you make to the lives
of others and the impact of that contribution over time.
DRAFTING A WHY STATEMENT
Using the themes from your stories, you draft your Why statement
(emphasis on the word draft because statement is not meant to be perfect,
it needs to be actionable.)
The point of this workshop is to open up the conversation within your team as to why you exist as an organization. Participants come up with 2 WHY draft statements that perhaps can be narrowed down to one, bond by learning more about one another and what inspires each one to come to work everyday and receive practical tools that will eventually help you in achieving long term success, hiring people who believe what you believe in and communicating what’s special about your organization both to your employees as well as to your community
We also offer the option to bring this newly discovered content alive visually with our design and branding services. Whether it be your website, social media, presentations, printed materials, brand messaging, etc... We can discuss and create a tailor-made solution for communicating your WHY, HOW and WHAT depending on your organization’s design status and strategic goals.